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# Bearhat Marketing: Bearhat Marketing helps busy founders grow by taking marketing off their plate. We are your marketing partner: planning, running, and making sure marketing works for your business. We support founders and SMEs with strategy, systems, and execution, from your website to content and social media, email, and campaigns. We bring 12+ years of marketing agency experience to give you big agency expertise at less than the cost of one employee. 

## Sitemaps
[XML Sitemap](https://www.bearhatmarketing.com/sitemap_index.xml): Includes all crawlable and indexable pages.

## Posts
- [Human vs AI Marketing Strategy – Finding the Right Balance](https://www.bearhatmarketing.com/human-vs-ai-marketing-strategy/): An AI marketing strategy reads brilliantly on the page. Then you try to run it, and it's poor. Here's why - and what to do about it. Hint - it's not about getting rid of AI.
- [What Is a Marketing Strategy for SMEs?](https://www.bearhatmarketing.com/what-is-a-marketing-strategy/): A marketing strategy for SMEs is more than a to-do list. Learn the difference between strategy and plan, and why your content calendar needs a real strategy behind it.
- [Why Hiring a Junior Marketer Fails and How to Fix It](https://www.bearhatmarketing.com/why-hiring-a-junior-marketer-fails/): Find out why hiring a junior marketer often fails in owner-led SMEs and learn a better way to get strategic marketing without the full-time cost.
- [Victoria Steele is a 2026 Finalist at the UK Small Business Awards](https://www.bearhatmarketing.com/2026-finalist-uk-small-business-awards/): I've been shortlisted as a finalist in the Female Entrepreneur of the Year category at the Official UK Small Business Awards 2026, representing Coventry. This is a different award from the StartUp Awards shortlisting earlier this month. Two awards and two shortlists equals one very busy April.
- [Bearhat Named UK StartUp Awards 2026 Finalist 2026](https://www.bearhatmarketing.com/bearhat-named-uk-startup-awards-2026-finalist-2026/): Out of over 2,000 entries, Bearhat Marketing has been shortlisted for the UK StartUp Awards 2026. We're a Midlands regional finalist for Marketing & Advertising StartUp of the Year - and this is what that means for us.
- [How Bearhat Grew EZOO’s Inbound Leads by 1,000% in 7 months](https://www.bearhatmarketing.com/ezoo-outsourced-marketing-director/): See how Bearhat took on the full marketing function for EZOO - a UK electric vehicle salary sacrifice business - replacing a disconnected setup with a strategy, team, and accountability that delivered a 1,000% increase in inbound leads within 7 months.
- [How we built a marketing strategy for a web design agency from scratch](https://www.bearhatmarketing.com/marketing-strategy-for-web-design-agency/): Status 218 came to Bearhat with no marketing infrastructure and no clear picture of who they were trying to reach. In six months, we rebuilt their positioning, relaunched their website messaging, and built SEO and LinkedIn foundations from scratch - growing Google organic impressions by 367%.
- [I’m a Finalist in the Woman Who Achieves Awards 2026](https://www.bearhatmarketing.com/finalist-woman-who-awards-2026/): A few weeks ago, I shared that I'd been nominated for the Woman Who Achieves Awards 2026. Now, I get to say something even better: I'm a finalist.
- [How to Improve Your Sales Conversion Rate (Without Needing More Leads)](https://www.bearhatmarketing.com/improve-sales-conversion-rate/): Getting enquiries but not enough sales? This free guide breaks down how to calculate your sales conversion rate - and what to fix to turn more leads into customers.
- [Nominated for the Woman Who Achieves Awards 2026](https://www.bearhatmarketing.com/nominated-woman-who-achieves-awards-2026/): The Woman Who Awards celebrate female entrepreneurs, leaders, and innovators who are making an impact in their industries. As someone who's building a marketing business from the ground up in Coventry, being nominated makes all the tough work I’ve put into building Bearhat Marketing worth it.
- [90 Day Marketing Plan for Small Businesses](https://www.bearhatmarketing.com/90-day-marketing-plan/): Marketing feels messy when everything is urgent and nothing is clear. This 90 day marketing plan breaks things down into simple, realistic steps so you can focus on what works for you - without trying to do everything at once.
- [How a Website Audit Saved a Solihull Financial Adviser’s Online Presence](https://www.bearhatmarketing.com/website-audit-case-study-financial-adviser/): Discover how Bearhat, a trusted marketing agency in Coventry, helped ME Financial, a Solihull-based financial adviser, transform their website from zero traffic to a clear action plan through a comprehensive website audit.
- [Marketing Consultant vs Marketing Agency in Coventry: Which is Right for Your Business?](https://www.bearhatmarketing.com/marketing-consultant-vs-marketing-agency/): Not sure whether to hire a marketing consultant or sign with a marketing agency? This guide breaks down the difference between the two, and why most growing businesses really need something in between. If you’re stuck choosing between high fees or limited capacity, this post is for you.
- [Bearhat Joins The Coventry & Warwickshire Chamber of Commerce](https://www.bearhatmarketing.com/bearhat-joins-cwchamber/): We’re thrilled to share that Bearhat Marketing is now a Business Connect member of the Coventry & Warwickshire Chamber of Commerce.
- [How to Define and Set Marketing Objectives](https://www.bearhatmarketing.com/how-to-set-marketing-objectives/): Learn how to set marketing objectives that drive real business results. Step-by-step guide with examples, templates, and best practices for small business owners.
- [How to make a Business Profile on Google: your easy beginner’s guide](https://www.bearhatmarketing.com/how-to-make-a-business-profile-on-google/): Lot's of businesses underestimate just how important a Business Profile on Google is. Especially with search behaviours changing so rapidly with the likes of Chat GPT and Claude (a topic for another guide, sign up to Under the Hat to be the first to read about it). In this guide we go into what a Google Business profile is, why it's important for your business, and a practical step by step for how to make a business profile on Google.
- [8 Marketing Tactics That Help SMEs to Grow](https://www.bearhatmarketing.com/8-marketing-tactics-for-smes/): In this guide, we break down the best marketing tactics for SMEs and startups. You’ll learn the pros, cons, and when each tactic works best, so you can focus on the right mix for your business and audience.
- [LinkedIn Marketing Strategy for Hospitality Recruitment](https://www.bearhatmarketing.com/case-study-linkedin-marketing-hospitality-recruitment/): In this case study, see how we helped CORElevate - a brand-new specialist in hospitality recruitment - go from zero online presence to a thriving LinkedIn community of almost 3,000 in just six months.
- [How to Find Your Target Audience: A Simple Guide for Small Businesses](https://www.bearhatmarketing.com/how-to-find-your-target-audience/): By the end, you’ll understand exactly what you need to do and the steps on how to find your target audience with confidence. And if you don’t, or you don’t have the time to put in the legwork, perhaps we can help. Let’s have a chat.
- [Marketing That Works for Local Trades: Case Study](https://www.bearhatmarketing.com/case-study-marketing-furniture-fitter/): See how Bearhat helped a bespoke furniture fitter in Solihull transform their website, improve conversions by 125%, and boost SEO - without a big agency budget.
- [How To Do A Marketing Audit](https://www.bearhatmarketing.com/how-to-do-your-own-marketing-audit/): This guide will give you the steps we take at Bearhat Marketing to complete a marketing audit for our clients. Using this guide, you'll learn how to do a marketing audit for your business - completely free!
- [How We Helped Timeless Composites Find Direction with Marketing Strategy](https://www.bearhatmarketing.com/timeless%e2%80%91composites%e2%80%91marketing%e2%80%91strategy/): How Bearhat developed a clear marketing strategy for Timeless Composites, turning a lacking marketing function into a focused plan that drives growth in a way that works for them.
- [Marketing Leader of the Year Finalist!](https://www.bearhatmarketing.com/marketing-leader-of-the-year-finalist/): Guess who’s been shortlisted for Marketing Leader of the Year at the Midlands Marketing Awards? Yours truly.
- [Bearhat Marketing Named #SBS Winner by Theo Paphitis](https://www.bearhatmarketing.com/bearhat-marketing-named-sbs-winner/): Bearhat Marketing has been chosen as one of the six weekly winners of Small Business Sunday (#SBS) - Theo Paphitis’s celebrated initiative spotlighting UK small businesses.

## Pages
- [Fractional Marketing Director](https://www.bearhatmarketing.com/fractional-marketing-director/): A Fractional Marketing Director will develop and lead your marketing function from the inside - no matter where on your journey you are.
- [SEO](https://www.bearhatmarketing.com/seo-management/): Our SEO management covers on-page optimisation, keyword research, and content written to rank and convert. Every decision starts with the same question: what do your best customers search for before they find a business like yours? From there, the work is making sure your business is visible in Google, and in the AI search results your customers are using too.
- [PPC](https://www.bearhatmarketing.com/ppc-management/): But done properly, PPC is one of the fastest ways to put your business in front of people who are already looking for what you sell.
- [Join the waitlist](https://www.bearhatmarketing.com/join-the-waitlist/): You’ve tried agencies.You’ve tried freelancers.You’ve “done some marketing”.
- [Marketing Strategy](https://www.bearhatmarketing.com/marketing-strategy/): The result is a lot of effort for inconsistent returns, or worse, a perception that marketing "doesn't work". A Bearhat Marketing Strategy fixes that.
- [About our Founder](https://www.bearhatmarketing.com/founder-digital-marketing-agency-coventry/): Bearhat is an outsourced marketing director service. One senior person - Victoria Steele (connect with her on LinkedIn) - owning your marketing function end to end - strategy, direction, and accountability for the result — without the cost or commitment of hiring in-house.
- [Case Studies](https://www.bearhatmarketing.com/results/): Business growth is about solving problems – the right problems, in the right order, and making it work.
- [Under the hat newsletter](https://www.bearhatmarketing.com/under-the-hat-newsletter/): Get Under the Hat The ultimate once a month email that shows you a different side of marketing.
- [Guides](https://www.bearhatmarketing.com/guides/): We’ve spent over a decade helping businesses grow. Along the way, we’ve created resources to solve problems our clients have asked for again and again.
- [Our Blog](https://www.bearhatmarketing.com/blog/): What's happening at Bearhat, what's worth reading, and what we think about marketing for owner-led businesses.
- [Digital Marketing](https://www.bearhatmarketing.com/digital-marketing/): We cover all areas of digital marketing using our director-led approach to ask the right questions at the right time. We are driven by results - keeping a close eye on the data and if we catch anything not performing - we pivot. 
- [Marketing Audit](https://www.bearhatmarketing.com/marketing-audit/): A marketing audit is a deep dive into how your marketing is performing. It looks at the whole picture, including your channels, your content, your messaging and your setup to figure out what’s working, what’s being missed, and where you could be getting more from your efforts.
- [Contact](https://www.bearhatmarketing.com/contact/): Email: hello@bearhatmarketing.com
- [Marketing Power Hour](https://www.bearhatmarketing.com/marketing-power-hour/): The Marketing Power Hour is a focused 60-minute strategy session designed to give you quick, honest, expert advice on your most pressing marketing challenge. You set the agenda.
- [Home](https://www.bearhatmarketing.com/): Bearhat is your digital marketing partner that builds your marketing engine that runs in the background -  whilst you run your business.