Marketing
Strategy.
Your business needs more than just marketing tactics – it needs a marketing strategy that reflects your business goals.
What is a Marketing Strategy?
A marketing strategy is your plan to reach your target audience and achieve your business objectives. It’s the foundation that informs all your marketing activity.
With Bearhat, your strategy is built by a senior marketer with over 12 years’ experience – someone who understands what works – and creates strategies that are built just for your business.
What's Included?
Every marketing strategy is different because every business is different. But the goal is always the same – a clear plan that helps you attract the right customers and grow your business. Including:
- Identifying your business goals, challenges, and market position
- Target audience persona development
- Brand positioning and messaging framework
- Channel strategy and marketing tactics recommendations
- 6-12 month marketing roadmap
How Does It Work?
01.
Discovery
We start by understanding your business inside and out. Your goals, audience market position. This forms the foundation of your marketing strategy.
02.
Research
We analyse your market, competitors, and audience to identify opportunities and gaps. This ensures your marketing strategy is built on actual research and insight.
03.
Development
Bearhat creates your complete marketing strategy covering positioning, messaging, channels, tactics, and timelines. Everything in one place.
04.
Delivery
We present your strategy and provide a clear roadmap for implementation. You can take it away, or we can help deliver it. This is where our outsource marketing service can come in.
Who A Marketing Strategy Is For
This is for businesses who are ready to take their marketing seriously and need a clear plan to achieve their business objectives.
They’re tired of random and reactive marketing. They want a plan that brings focus, consistency and ultimately, results.
It’s ideal if:
- You're launching or repositioning your business
- Your marketing is messy and not getting you the results you want
- You're investing in marketing but not seeing returns
- You want expert guidance without the ongoing agency costs
Ready to plan the plan?
Marketing Strategy FAQs
How long does it take to create a marketing strategy?
Typically 2-4 weeks depending on the package and complexity of your business. We’ll agree timelines upfront and keep you updated throughout the process.
What if I need help implementing the marketing strategy?
We can support you with implementation through our Outsourced Marketing packages, or on a project basis. We want to see you succeed, and we’d love to be a part of it.
Do I own the marketing strategy document?
Absolutely. Once completed, the document is yours to keep and use as you wish.
How is a marketing strategy different from a marketing plan?
A marketing strategy is the bigger picture – it defines your positioning, audience, and approach. A marketing plan is the tactical execution. We provide both, so you have clarity on what to do and how to do it.
Can you create a marketing strategy for my specific industry?
Yes. Bearhat has experience across multiple sectors and will research your industry thoroughly to ensure your marketing strategy is relevant, competitive, and effective.
What happens after I receive my marketing strategy?
We will let you know, as part of the strategy, what it would look like for us to implement the strategy. Though some businesses choose to implement it themselves and others come back for ongoing support. We’re here if you need us, but there’s no obligation.
Why Work With Bearhat Marketing?
Bearhat Marketing is run by me, Victoria Steele. With over 12 years in the marketing agency world, I started Bearhat Marketing in 2024 to offer businesses senior-level marketing leadership without the big-agency costs.
I treat your business like my own – clear strategy, honest feedback, data-led decisions, and communication throughout. I’m on your side.
Other Marketing Services
Not all businesses are ready to invest in a Marketing Strategy. If that’s you, Bearhat offers other ways to work with us:
Outsourced Marketing
Your outsourced marketing team - taking marketing entirely off your plate.
For ambitious business who want to grow, but don't yet have marketing expertise in house.
Marketing Power Hour
60 minutes with a marketing expert where you choose the agenda.
Perfect for businesses who feel stuck in a marketing rut and need some direction on where to go next.
Marketing Audit
A one off review of your marketing efforts - what’s working, what’s not, and where your opportunities are.
For businesses who know things could be better, but aren’t sure where to start.