About Us
Bearhat is an outsourced marketing director service. One senior person – Victoria Steele (connect with her on LinkedIn) – owning your marketing function end to end – strategy, direction, and accountability for the result — without the cost or commitment of hiring in-house.
Remember, marketing is a key business function, not a nice to have.
How it works
Victoria sets the strategy, direction and operations, and owns the outcome. A Fractional Marketing Director works in the same way as a regular Marketing Director, just over less days. Still a part of your leadership team, taking ownership of your marketing function.
Industries
Bearhat works with business across: decarbonisation, automotive, financial services, education, employee benefits, recruitment and charity, among others.
The answer to “do you know our industry” is that the marketing principles don’t change. Customers still need a reason to choose you over competitors. Leads still need a clear path from interested to converted. Budgets still need to justify themselves. What changes is the language, the buying cycle, and where your audience pays attention – and that’s the part a senior marketer works out fast, in any sector.
Who Bearhat is for
Bearhat works best with businesses who already have either a junior marketer/ marketing team in house or they have delivery agencies, or a combination of both. Our clients tend to have activity happening with nobody directing or owning it.
We will take the reing, managing the team and the strategic direction of your marketing function.
We wear the
marketing hat (get it?)
Results driven
We start with a business level measurable outcome, then we work out how marketing can achieve it. Using data to inform every move.
Partnership approach
We are an extension of your team, collaborating closely with you to get the best results for your business.
Director led
No handoffs to junior team members. You’ll be working directly with our Founder to deliver the maximum, most strategic impact.
Ready to get started?
The next step is a conversation. Get in touch with Victoria and find our what an accountable marketing function could look like for your business