About Victoria Steele
Bearhat is Victoria Steele (me – hi!). I’m a marketing consultant with over 15 years experience working in marketing, across marketing agencies and in house – developing strategies and driving the commercial business objectives.
Connect with me on LinkedIn – I post regularly and it would be great to have you there.
I also send out a monthly email called Under the Hat, where I give senior marketing leadership advice. Sign up here.
Remember, marketing is a key business function, not a nice to have.
How it works
I offer a range of services as an experienced marketing consultant. I work with a range of businesses, and my services range to meet the majority of needs.
Marketing Consultancy for when you need to pick my brain or need a pair of marketing expert eyes
Fractional Marketing Director is me embedded in your business and directing your team
Marketing Strategy is a one off project to give you a clear map to achieve your business goals.
Industries
I work with business across: decarbonisation, automotive, financial services, education, employee benefits, recruitment and charity, among others.
The answer to “do you know our industry” is that the marketing principles don’t change. Customers still need a reason to choose you over competitors. Leads still need a clear path from interested to converted. Budgets still need to justify themselves. What changes is the language, the buying cycle, and where your audience pays attention – and that’s the part a senior marketer works out quickly, in any sector.
what type of businesses do I work with?
I work best with businesses who already have either a junior marketer/ marketing team in house or who have delivery agencies, or a combination of both. My clients tend to have activity happening with nobody directing or owning it.
I come in and take the rein, managing the team and the strategic direction of your marketing function.
I wear the
marketing hat (get it?)
Results driven
I start with a business level measurable outcome, then work out how marketing can achieve it. Using data to inform every move.
Partnership approach
I am an extension of your team, collaborating closely with you to get the best results for your business.
Director led
No handoffs to junior team members. You’ll be working directly with me to deliver the maximum, most strategic impact.
Ready to get started?
The next step is a conversation. Get in touch and find out what a Fractional Marketing Director could look like for your business