Our Blog
News, updates and insights.
Do you have shiny object syndrome?
Shiny object syndrome can derail a good marketing plan for months. Here’s how to park new ideas, test them in 30 minutes and keep your plan on track.
- Victoria Steele
Winner of UK Enterprise Awards 2026
I'm so pleased to have won another award! This time it's a UK Enterprise Awards 2026 - the SME Marketing Innovation of the Year 2026 award.
- Victoria Steele
How do I vet a fractional marketing director?
There are lots of resources that tell you how to find a great fractional marketing director. But are they telling you to look for the right qualities that are going to drive your business forward?
- Victoria Steele
Human vs AI Marketing Strategy – Finding the Right Balance
An AI marketing strategy reads brilliantly on the page. Then you try to run it, and it's poor. Here's why - and what to do about it. Hint - it's not about getting rid of AI.
- Victoria Steele
What Is a Marketing Strategy for SMEs?
A marketing strategy for SMEs is more than a to-do list. Learn the difference between strategy and plan, and why your content calendar needs a real strategy behind it.
- Victoria Steele
Why Hiring a Junior Marketer Fails and How to Fix It
Find out why hiring a junior marketer often fails in owner-led SMEs and learn a better way to get strategic marketing without the full-time cost.
- Victoria Steele
We wear the
marketing hat (get it?)
Results driven
We start with a business level measurable outcome, then we work out how marketing can achieve it. Using data to inform every move.
Partnership approach
We are an extension of your team, collaborating closely with you to get the best results for your business.
Director led
No handoffs to junior team members. You’ll be working directly with our Founder to deliver the maximum, most strategic impact.