Fractional Marketing Director
A Fractional Marketing Director who gets your business moving forward - without the cost of a full-time hire
Are your ready to grow your business, but feeling stuck on how to do it properly?
A Fractional Marketing Director will develop and lead your marketing function from the inside - no matter where on your journey you are.
They are a fresh pair of eyes that will connect marketing to the business goals, ensuring that all of your marketing efforts are pushing you 1% closer to achieving them. The result is clear, concise, effective marketing to drive quality leads into your business.
Who this is for
A Fractional Marketing Director might work for you if:
- Your existing marketing team is junior and need direction
- Crucial marketing decisions have been made ad hoc, or not at all
- You want senior-level thinking without a £60k+ salary, NI, and pension commitment
- You're ready for an expert to take accountability for your marketing function
It’s not the right fit if:
- You're looking for shortcuts or quick fixes
- You want someone to execute tasks without questioning them
- You’re not ready to change how marketing decisions are made
How a Fractional Marketing Director works within your business
Our proven methodology ensures every piece of marketing is getting you 1% closer to achieving your business goals.
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A Fractional Marketing Director gets under the skin of the business – your business goals, the market, what’s been tried before and why it didn’t work.
Direct
A clear strategy gets built – what to prioritise, what to stop doing, and how it all ladders back to your commercial goals.
Deliver
The plan gets run – either hands-on by Bearhat, through named specialists brought in and managed directly, or alongside your existing team. The Fractional Marketing Director is accountable for the whole thing, start to finish.
Meet Victoria Steele
Victoria has over 14 years experience in the marketing world. She is a highly regarded Fractional Marketing Directer who brings executive level expertise to growing businesses, without the cost of a full-time hire.
With a background in both marketing agencies and as Fractional Marketing Director in-house, she leads businesses to success, including leading one client to +991% more leads in just 7 months.
As a Fractional Marketing Director embedded within your business, you get:
- Leadership that's on your side, managing internal and external marketing teams, aligning marketing and sales
- Strategy aligning to your business goals, and the simplest way to get you there
- Clarity on your specific target audience and their buyer behaviour
- Tactical oversight of campaigns, budget and performance
- Executive expertise at a fraction of the cost of a full time hire
Whether marketing’s never had proper structure, or the business has outgrown its current approach, Victoria brings senior direction and gets stuck into the work itself.
We increased leads by 991%
EZOO came to Bearhat with no marketing function, no strategy, and a scattergun approach to activity. Within two months, inbound leads increased by 154%. By month seven, 991%.
Award Winning Marketing
You may have questions...
What does a Fractional Marketing Director actually do?
A Fractional Marketing Director does the job of a full-time marketing director – strategy, planning, oversight, accountability – but works with your business up to 2 days per week.
How is this different from hiring an agency?
An agency executes tasks. A Fractional Marketing Director owns the outcome. There’s one senior person accountable for the whole function, not a rotating account team.
How much time does a Fractional Marketing Director spend in my business?
This varies by engagement – typically one to two days a week, agreed upfront based on what the business needs.
What's the minimum commitment?
Typically 3 months.
Can a Fractional Marketing Director be brought in on an interim basis?
Yes – sometimes businesses need a Fractional Marketing Director to plug a short term gap or a one off project. If that’s the case, we can help.