All your marketing
in one monthly package.
Strategy, execution, every channel - handled by a senior marketing partner who owns the function and is accountable for what it delivers.
Most owner-led businesses have a marketing problem that never gets fixed.
And it’s not their fault. When there’s no senior person owning a marketing function, things drift. Activity happens…social posts, ads, occasional emails – but nothing is joined up and nothing is building or compounding.
The fix is easy: get someone to take ownership.
Does your marketing have direction?
Let’s find out. We built a 2 minute quiz to tell you if it does.
Your outsourced marketing partner.
Bearhat is not an agency. There are no account managers, layers, or inflated fees to cover overheads. It’s also not a junior hire you’ll spend loads of time managing. And it’s not a one-channel freelancer who can’t see past their own specialism.
Bearhat is run by Victoria Steele – an outsourced marketing director with 12+ years of senior marketing experience, working directly on your business every month. Strategy, direction, and execution in one place.
You get a senior marketing brain ready to get into the trenches of marketing your business.
All your marketing needs under one roof
Every business is different, and so is every retainer. The scope is built around what the business actually needs, and that may change month by month. Areas typically covered include:
Strategy
Marketing strategy aligned to business goals. Clear priorities, a plan, and someone accountable for executing it.
Website
Strategy, optimisation, content, and performance – keeping the site working as a commercial asset, rather than just a brochure.
AI SEO
On-page optimisation to be found on Google and in AI, technical health, and keyword strategy built for sustainable organic growth.
Paid media
Google Ads and Meta Ads – built, managed, and optimised by someone who understands the business behind the budget.
Social media
Organic social strategy, content creation, scheduling, and reporting. Consistent and on-brand.
Campaigns and email
Planned, written, and tracked so the right message reaches the right people at the right time.
Supplier management
If specialists are needed – designers, developers, photographers – they’re briefed and managed directly. One point of contact throughout.
Bearhat takes on only a small number of monthly Marketing Packages at any one time, so every client gets the attention they deserve. Get your details on the waitlist to secure your spot.
How we generated 1,000% more leads for EZOO
EZOO came to Bearhat with no marketing function, no strategy, and a scattergun approach to activity. Within two months, inbound leads increased by 154%. By month seven, 1,000%.
Choose your package
You can change it whenever you need to.
Need more than 50 hours, or have something specific in mind? Custom packages are available for businesses with bigger requirements.
All plans include:
- Dedicated marketing strategist
- Customised monthly work plan
- Access to all services
- Detailed monthly reports
- Notion dashboard
- Regular progress calls
Why not just hire an agency, or someone in-house?
Agencies are built for retention, upsells, account growth. Their incentive is not always the same as yours. A junior hire needs managing, developing, and covering when they’re off sick. Doing nothing feels like it costs nothing. It doesn’t.
Bearhat is different because the relationship is different. You work directly with Victoria. She owns your marketing, runs the function, and is accountable for what it delivers. That’s not how agencies work. It’s not what a junior hire gives you. It’s what a genuine marketing partner looks like.
About Victoria
Victoria Steele is the founder of Bearhat Marketing and an outsourced marketing partner for owner-led businesses across the UK.
With 12 years of agency-side experience – and time spent embedded inside businesses as their Director of Marketing – Victoria understands both sides. She knows how agencies think, because she managed them. She knows what a business actually needs, because she’s been accountable for delivering it.
That combination, without the full-time price tag, is what Bearhat offers.
FAQs
Is there a minimum commitment?
Retainers start on a three month term, then are rolling from there.
Do I have to manage anyone else?
No. If specialists are needed – a designer, developer, or anybody else to support delivery – they’re briefed and managed directly by Bearhat. Everything runs through one point of contact.
How is this different from hiring a freelancer or agency?
A freelancer executes tasks. An agency executes campaigns. Neither takes ownership of the whole marketing function. The Marketing Leadership Retainer is different: one senior person accountable for strategy, execution, and performance – without the overhead of a full-time hire or the churn of an agency relationship.
How quickly can we get started?
Bearhat takes on a maximum of 3–4 retainer clients at any one time to protect quality. It’s worth getting in touch sooner rather than later to check availability. If there’s a wait, you can join the waitlist and we’ll be in touch when a slot opens.
What if I'm not sure this is the right level of support?
The package is flexible after the initial 3 month period – you can go up or down a level at any point after that.
Alternatively, start with a Marketing Audit or a Marketing Blueprint. Both are designed to get clarity before committing to anything ongoing – and both feed naturally into the retainer if that turns out to be the right move.