ME Financial, a Solihull-based financial adviser, was struggling with a common problem: a professional-looking website that generated zero traffic and no enquiries. Through Bearhat’s detailed website audit service, they discovered exactly what was wrong and, more importantly, how to fix it. Read the website audit case study below to find out more.
Services: Marketing Audit
The Challenge
ME Financial is a well-established financial adviser business based in Solihull, just outside of Coventry. They approached Bearhat with a pressing concern: despite having a professional-looking website, they were receiving little traffic and zero online enquiries. The business owner was frustrated and confused, unable to pinpoint why their online presence wasn’t creating new client opportunities.
The Solution
As a marketing agency Coventry and West Midlands businesses trust for honest, practical advice, Bearhat recommended a comprehensive website audit to diagnose the root causes of ME Financial’s online struggles. This audit would examine everything from technical issues to on-page optimisation, providing a clear roadmap for improvement.
The website audit uncovered multiple issues affecting the site’s performance:
- Technical SEO problems: Slow page loading times, mobile responsiveness issues, and indexing errors were preventing search engines from properly crawling and ranking the site.
- On-page optimisation gaps: Missing meta descriptions, poorly structured headings, and lack of local SEO signals meant the site wasn’t competing effectively for key financial services searches in the Coventry and Solihull area.
- Content and user experience issues: Unclear calls-to-action and content that didn’t align with what potential clients were actually searching for online.
"Extremely helpful and knowledgeable. Victoria completed a full audit of my website which, I was a little apprehensive about completing at first but it was very comprehensive and helped me to structure my approach to improving traffic to my website. I will definitely work with Bearhat Marketing again"
The Outcome
Rather than overwhelming the client with technical details – which could have become confusing, Bearhat presented the website audit findings in a clear, actionable format. Each issue was explained in clearly, with practical solutions prioritised by impact and ease of implementation.
The result? ME Financial’s owner finally had the ‘aha moment’ they’d been searching for. They understood exactly what needed fixing and, more importantly, why these changes would make a difference.
Now armed with a strategic action plan from a trusted marketing agency Coventry financial services businesses rely on, they felt positive and empowered to take the next steps towards improving their website’s performance and attracting more local clients.
This website audit provided ME Financial with the clarity and direction needed to transform their online presence from invisible to impactful.
Ready to Transform Your Website Performance?
If ME Financial’s story sounds familiar – you have a professional website but you’re not seeing the traffic, enquiries, or results you expected – a comprehensive website audit could be the turning point your business needs.
Get in touch today to discover what’s holding your website back and how to unlock its full potential. Let’s turn your online presence from invisible to impactful.
