About Victoria Steele:
Founder of Bearhat Marketing
Meet Victoria Steele, founder of Bearhat Marketing - your outsourced Head of Marketing
Hi! I'm Vic
I started Bearhat Marketing to help small and medium sized businesses in Coventry and Birmingham grow without the madness of marketing.
After 12+ years working in big Coventry and Birmingham marketing agencies – who chased big clients and big retainers – I realised that small and medium sizes business were being underserved. They didn’t have access to that same level of marketing without having a huge budgets. So, I created Bearhat Marketing – to bridge the gap from no marketing to full-blown big agency marketing.
How I work
I like to get stuck in – nothing is more pleasing to me than getting my hands dirty and getting into the nitty gritty of your business and your goals.
I start with understanding your business and your business aspirations, then build a marketing strategy and a plan bespoke to you – focused on achieving your objectives. Because every business and every goal is different – no two approaches are the same.
Who I work best with
I’m an open book, I like to be transparent and also, have a bit of fun. I work with clients with similar values.
We’ll get on well if you:
- Are open, honest and ready to trust me with your marketing
- Value communication, clarity and momentum
- You want marketing taken off your plate
If you’re looking for someone to delegate marketing tasks to, Bearhat probably isn’t right for you.
Ready to work together?
I give away free marketing audits for businesses who are serious about levelling up. It’s a great way for us to get to know each other and for me to see how much potential your business has for growth.
How I help
How I help businesses get marketing back on track.
Marketing Direction Sprint
A focused engagement to set priorities, align marketing to business goals, and create a plan.
This is where direction is set and decisions are made.
Marketing Leadership
I act as your external Head of Marketing - owning strategy, priorities, supplier management, and performance - so marketing stays aligned and on track.
Marketing Audit
A senior-level diagnosis of your current marketing — what’s working, what’s wasting effort, and why.
Ideal if you want clarity before committing to a bigger change.
Marketing Power Hour
One focused session to get unstuck.
Perfect if you need direction, confidence, or a second opinion, without any ongoing commitment.