If your marketing feels harder than it should, the problem usually lies in a lack of direction.
The Marketing Direction Sprint is a focused engagement designed to give owner-led businesses just that: clear priorities, confident decisions, and a marketing roadmap that aligns with their business ambitions and objectives.
This is the good stuff – it’s where marketing gets structure.
What this is
Most businesses struggle because no one is owning the direction.
The Marketing Blueprint is where I step in as a senior marketing lead to:
- Understand your business properly
- Diagnose what’s holding marketing back
- Decide what needs to be done (and what doesn’t)
- Set a clear direction you can follow
You’ll come out with a plan – but more importantly, you’ll come out knowing why you’re doing what you’re doing.
When you need this
You’ll benefit from the Marketing Blueprint if…
- Marketing feels busy but disconnected
- You’ve tried “doing bits” and nothing has really stuck
- You don’t have in-house marketing, and don’t want to rush the wrong hire
- You want someone senior to take ownership of marketing decisions
This is typically the moment businesses decide whether they’re ready to take marketing seriously.
How it works
How the Marketing Blueprint runs.
01.
Diagnostics
We start by understanding your business – your goals, challenges, customers, and current marketing activity. This includes a diagnostic review.
02.
Making sense of it
I analyse what’s working, what’s not, and where the real opportunities are. This is where patterns emerge and assumptions get challenged.
03.
Setting direction
Together, we define priorities, positioning, and focus. This is where the “nice ideas” turn into firm decisions.
04.
Next steps
You’ll receive a clear, usable roadmap outlining what to do next, what to stop doing, and where to focus over the coming months.
At the end, you’ll know exactly how your marketing should support your business, and why.
Who this is for
- You’re an owner or managing director
- You’re ready to invest in proper marketing direction
- You want a clear direction before committing to ongoing support
It’s not a good fit if…
- You’re looking for shortcuts
- You want someone to execute tasks without questioning them
- You’re not ready to change how marketing decisions are made
This works best when you’re open to challenge and honest conversation.
The Marketing Blueprint is a one-off engagement.
Investment: from £2,000
Exact scope and timelines are agreed upfront, based on the complexity of your business.
Why work with me?
I’m Victoria Steele – founder of Bearhat Marketing and your outsourced marketing director.
After 12 years working marketing agencies, I started Bearhat because I kept seeing the same problem – businesses getting let down by agencies who executed without thinking, or consultants who planned without doing.
Bearhat is different. I take genuine ownership of my clients’ marketing – giving clear feedback, making data-led decisions, and always being honest about what’s working and what isn’t.
Ready to get clear on your direction?
If marketing feels reactive or unclear, the Marketing Blueprint is the right place to start.
Not ready yet? Start with a Marketing Audit
Other Marketing Services
Not all businesses are ready for the Marketing Direction Sprint. If that’s you, there are other ways to work with us.
Marketing Power Hour
60 minutes with a marketing expert where you choose the agenda.
Perfect for businesses who feel stuck in a marketing rut and need some direction on where to go next.
Marketing Audit
A one off review of your marketing efforts - what’s working, what’s not, and where your opportunities are.
For businesses who know things could be better, but aren’t sure where to start.
Marketing Blueprint FAQs
What is a Marketing Blueprint?
A Marketing Direction Sprint is a focused, strategic engagement designed to get your marketing back on track. We work together to audit where you are now, identify what’s working (and what’s not), set clear priorities aligned to your business goals, and create a practical plan you can actually follow. It’s about making decisions, not just generating ideas.
How long does the Marketing Blueprint take?
Typically 4-6 weeks depending on the complexity of your business. We’ll agree timelines upfront and keep you updated throughout the process.
What if I need help implementing it?
We can support you with implementation through Marketing Leadership, or on a project basis. We want to see you succeed, and we’d love to be a part of it.
What happens afterwards?
You have options.
- Some businesses take the roadmap and implement it themselves
- Some work with existing suppliers using clearer direction
- Others move into my Marketing Leadership Retainer, where I stay involved as an external Head of Marketing
There’s no obligation either way.