A marketing strategy built around your business goals
Our Marketing Strategy is a focused, Director-led engagement that gives businesses a roadmap to achieving their commercial business objectives
The problem with marketing without a strategy
Most small and medium sized businesses have marketing activity happening. But with little direction. Posts go out, ads get run, emails get sent, but without a clear strategy tying it together, nothing compounds.
The result is a lot of effort for inconsistent returns, or worse, a perception that marketing "doesn't work". A Bearhat Marketing Strategy fixes that.
Who this is for
It’s the right fit if:
- Marketing feels disconnected. Activity is happening but nothing is building
- There's no in-house marketing person, or only a junior
- A senior perspective is needed on what to do and in what order
It’s not the right fit if:
- You're looking for shortcuts or quick fixes
- You want someone to execute tasks without questioning them
- You’re not ready to change how marketing decisions are made
This works best when you’re open to challenge and honest conversation.
How our Marketing Strategy Works
Our proven methodology gives our clients a blueprint to achieving their business goals.
Research
We understand your business and your business objectives. We audit your current state and where you sit against your competitors. Conducting thorough audience research to get a clear view of where you are right now.
Strategy development
Using all of our findings, develop a strategy for what platforms you should be on, what your messaging should be and most importantly, how all of it relates back to your business goals.
Strategy delivery
This is the fun part – where we fit all of the pieces together to make a clear plan. It will show you exactly what you need to be doing (and not doing!), and when. It will show your KPIs and how you should be reporting to keep on track for business success.
You may have questions...
What is a Marketing Strategy?
The Marketing Strategy is what connects marketing to your business objectives. A senior marketer steps into the business, diagnoses what’s holding marketing back, and builds a clear strategy and prioritised action plan aligned to your commercial goals. It’s a one-off engagement, not an ongoing retainer.
How long does the Marketing Strategy take to develop?
Typically 4–6 weeks, depending on the complexity of the business. Scope and timelines are agreed upfront before work begins.
What if I need help implementing it?
The Marketing Strategy is designed to be useful whether you implement it yourself, use existing suppliers, or you need us that’s a conversation for the end of the engagement – there’s no obligation either way.