Fractional
Marketing Director
The part time solution.
A flexible Marketing Director who brings leadership and direction to your marketing team, without the costs of employment.
- Strategic marketing leadership
- Strategy & operations
- Agency & team management
Victoria Steele
Fractional Marketing Director
With 15 years’ experience in the marketing world, I bring executive level expertise to growing businesses, without the cost and nuances of a full-time hire.
With a background in both marketing agencies and as Fractional Marketing Director in-house, I lead marketing teams to hit commercial goals, including leading one client to +991% leads in just 7 months.
As a Fractional Marketing Director embedded within your business, you’ll get:
- Leadership that's on your side, managing internal and external marketing teams, aligning marketing and sales
- Strategy aligning to your commerical goals, and the simplest way to get you there
- Clarity on your specific target audience and their buyer behaviour
- Tactical oversight of campaigns, budget and performance
- Executive expertise at a fraction of the cost of a full time hire
Whether marketing’s never had proper structure, or the business has outgrown its current approach, I’ll bring senior direction and take accountability for what gets delivered.
Why choose a Fractional Marketing Director?
When a business reaches a certain size, it needs to take marketing seriously. They need a senior marketer inside their business to build their marketing function properly.
That’s where I come in. I become your Fractional Marketing Director - part of your leadership team that provides strategic direction and holds accountability for all things marketing. You get the leadership and experience within your business only for the time you need it.
Who this is for
A Fractional Marketing Director might work for you if:
- Your existing marketing team is junior and need direction
- Crucial marketing decisions have been made ad hoc, or not at all
- You want senior-level thinking without an £80k+ salary, NI, and pension commitment
- You're ready for an expert to take accountability for your marketing function
It’s not the right fit if:
- You're looking for shortcuts or quick fixes
- You want someone to execute tasks rather than leading the marketing function
- You’re not ready to change how marketing decisions are made
How a Fractional Marketing Director works within your business
My proven methodology ensures every piece of marketing is getting you 1% closer to achieving your business goals.
Embed
I get under the skin of your business – the commercial goals, the market, what’s been tried and why it didn’t work.
Direct
I’ll build a clear, researched and documented strategy, or i’ll spend time understanding the one that’s already there. I’ll steer your team and agencies on what to prioritise, what to stop doing, and ensure all activity ladders back to your commercial goals.
Deliver
I run and direct the plan – hands-on, through named specialists brought in and managed directly, or alongside your existing team or agencies. I’m accountable for the whole thing, start to finish.
Don't just take my word for it
Hear it directly from the clients who's businesses I've impacted.
Increased leads by 991%
EZOO came to me with no marketing function, no strategy, and a scattergun approach to activity. Within two months, inbound leads increased by 154%. By month seven, 991%.
Award Winning Marketing
You may have questions...
What does a Fractional Marketing Director do?
A Fractional Marketing Director does the same job as a full-time Marketing Director: setting strategy, leading your marketing team and agencies, owning the budget, and being accountable for commercial outcomes.
The difference is that I work with your business on a part-time basis, typically 1 to 2 days per week, rather than as a permanent employee. I sit within your leadership team, attend board meetings, align marketing to sales, and make sure every piece of marketing activity is driving you towards your business goals.
How does it work?
It follows my proven methodology. First, I embed within your business to understand your commercial goals, your market, your team, and what’s been tried before. Then I direct: building or refining your marketing strategy, setting priorities, and steering your team and agencies on what to focus on (and what to stop doing). Finally, I deliver: running and directing the plan, managing the people doing the work, and taking accountability for the results. It’s a rolling engagement, typically starting with a minimum 3-month commitment, with the scope agreed upfront.
When should I hire a Fractional Marketing Director rather than a full-time one?
Most businesses between roughly £1m and £5m turnover don’t need a full-time Marketing Director. They may have a junior team or agencies executing, but the marketing function isn’t yet mature enough to warrant a full-time senior hire.
A Fractional Marketing Director gives you the strategic leadership, accountability, and commercial focus of a full-time director, at around 25-50% of the annual cost. You avoid the £80k to £125k+ salary, recruitment fees, employer national insurance, pension contributions, and the long-term employment commitment that comes with day one employee rights. You get the expertise you need for the time you need it, and as the business grows, we can scale up.
How is this different from hiring an agency?
An agency executes tasks. A Fractional Marketing Director owns the outcome. With an agency, you typically get a team working from a brief you’ve given them, often delivered by junior staff.
With me, I’m the one setting the strategy, deciding the brief, and making sure everything ties back to your commercial goals. I work from inside your business and your boardroom, not at arm’s length.
I also manage your agencies if you have them, drawing on over 12 years of agency experience to make sure they’re delivering real value for your budget.
How is it different from a marketing consultant?
The level of involvement and accountability. A marketing consultant advises: you get senior thinking on a specific question, and then you decide what to do and deliver it yourself.
A Fractional Marketing Director leads your marketing function day to day, is embedded in your business, manages your team and agencies, and is accountable for the commercial outcome. Consultancy is the lighter touch; fractional is the full leadership role, just part-time.
Do you work with my existing marketing team, or bring your own?
Yes, and it’s often the most valuable part. Plenty of businesses have a capable marketing executive or coordinator who’s never had a senior marketer to learn from.
Managing and mentoring them so they can take on more is usually part of the brief.
I also manage your existing agencies, using over 12 years of agency experience to make sure they’re delivering value for your budget. Where there are gaps, I can make recommendations from my network.
Do you work with businesses that have no marketing team at all?
Yes. Sometimes the first job is working out what marketing resource you actually need, then building it. That might mean recruiting your first marketing hire, or it might mean deciding you don’t need one yet and instead bringing in the right specialist support. Either way, you’ll have someone senior making that decision based on what the business actually needs, not guesswork.
Can you work on an interim basis?
Yes. Sometimes businesses need a Fractional Marketing Director to plug a short-term gap, cover a period of change, or deliver a specific project. If that’s the case, we can structure an engagement around it. The approach is the same: senior marketing leadership, clear accountability, just for a defined period.
How much time does a Fractional Marketing Director spend in my business?
This varies by engagement, typically one to two days per week, agreed upfront based on what the business needs.
What's the minimum commitment?
Typically 3 months. This gives enough time to embed properly, build or refine a strategy, and start delivering measurable results against it.
What are your views on AI?
AI is incredibly powerful, and I use it daily. However, it’s important to remember that AI is a tool, not a replacement. I use it to enhance my work and improve efficiencies, rather than do any thinking for me. Strategy, audience understanding, and commercial judgement still require a human with experience. AI helps with speed and scale; it doesn’t replace the expertise that makes marketing actually work.