Fractional
Marketing Director
The part time solution
A flexible Marketing Director who brings leadership and direction to your marketing team, without the costs of employment.
- Strategic marketing leadership
- Strategy & operations
- Agency & team management
Victoria Steele
Fractional Marketing Director
With 15 years’ experience in the marketing world, I bring executive level expertise to growing businesses, without the cost and nuances of a full-time hire.
With a background in both marketing agencies and as Fractional Marketing Director in-house, I lead marketing teams to hit commercial goals, including leading one client to +991% leads in just 7 months.
As a Fractional Marketing Director embedded within your business, you’ll get:
- Leadership that's on your side, managing internal and external marketing teams, aligning marketing and sales
- Strategy aligning to your commerical goals, and the simplest way to get you there
- Clarity on your specific target audience and their buyer behaviour
- Tactical oversight of campaigns, budget and performance
- Executive expertise at a fraction of the cost of a full time hire
Whether marketing’s never had proper structure, or the business has outgrown its current approach, I’ll bring senior direction and take accountability for what gets delivered.
Why choose a Fractional Marketing Director?
When a business reaches a certain size, it needs to take marketing seriously. They need a senior marketer inside their business to build their marketing function properly.
That’s where I come in. I become your Fractional Marketing Director - part of your leadership team that provides strategic direction and holds accountability for all things marketing. You get the leadership and experience within your business only for the time you need it.
Who this is for
A Fractional Marketing Director might work for you if:
- Your existing marketing team is junior and need direction
- Crucial marketing decisions have been made ad hoc, or not at all
- You want senior-level thinking without an £80k+ salary, NI, and pension commitment
- You're ready for an expert to take accountability for your marketing function
It’s not the right fit if:
- You're looking for shortcuts or quick fixes
- You want someone to execute tasks rather than leading the marketing function
- You’re not ready to change how marketing decisions are made
How a Fractional Marketing Director works within your business
My proven methodology ensures every piece of marketing is getting you 1% closer to achieving your business goals.
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I get under the skin of your business – the commercial goals, the market, what’s been tried and why it didn’t work.
Direct
I’ll build a clear, researched and documented strategy, or i’ll spend time understanding the one that’s already there. I’ll steer your team and agencies on what to prioritise, what to stop doing, and ensure all activity ladders back to your commercial goals.
Deliver
I run and direct the plan – hands-on, through named specialists brought in and managed directly, or alongside your existing team or agencies. I’m accountable for the whole thing, start to finish.
Don't just take my word for it
Hear it directly from the clients who's businesses I've impacted.
Increased leads by 991%
EZOO came to me with no marketing function, no strategy, and a scattergun approach to activity. Within two months, inbound leads increased by 154%. By month seven, 991%.
Award Winning Marketing
You may have questions...
What does a Fractional Marketing Director actually do?
A Fractional Marketing Director does the job of a full-time marketing director – strategy, planning, oversight, accountability – but works with your business up to 2 days per week.
Why would I choose fractional over a full time hire?
Most businesses between £1m – £5m turnover simply don’t need a full time Marketing Director. They may have a junior team and agencies executing, but their marketing function isn’t mature enough yet to warrant full time. Fractional gives you the senior leadership and accountability that comes with full time, but without the risks and additional costs of full time.
A full time Marketing Director can cost £85k – £125k+ annually, with recruitment fees, national insurance, pension contributions and benefits on top, with the long term commitment and day one employee rights. A Fractional Marketing Director costs around 25%-50% of that annual cost, without the additional fees and commitment.
How is this different from hiring an agency?
An agency executes tasks. A Fractional Marketing Director owns the outcome. There’s one senior person accountable for the whole function, working from within your business and within your boardroom.
Can you work with my existing marketing team or agencies?
Yes, this is often how I work. Many businesses already have marketing staff and/ or agencies. My role as Fractional Marketing Director is to lead them all towards the same commercial goal in line with the marketing strategy.
I have over 12 years experience working in agencies – I know exactly how they operate. I use that knowledge to ensure they’re providing the most value for your budget.
How much time does a Fractional Marketing Director spend in my business?
This varies by engagement – typically one to two days a week, agreed upfront based on what the business needs.
What's the minimum commitment?
Typically 3 months.
Can a Fractional Marketing Director be brought in on an interim basis?
Yes – sometimes businesses need a Fractional Marketing Director to plug a short term gap or a one off project. If that’s the case, I can help.